Adult toys are hardly a traditional holiday gift.

Ssshhh, for adults only

Adult toys are hardly a traditional holiday gift.

Adult Christmas gifts

But as America becomes more open about sexual matters and the adult novelty industry branches into new directions beyond the well-known classic form factor for these devices, some intimate gifts have gone from potentially creepy to classy.

The products, which previously were only sold in adult specialty stores, are now available in places such as Nordstrom, Sephora, Sharper Image and Fred Segal. And the industry’s sales top $15 billion per year.

A 2013 study by Indiana University’s Center for Sexual Health Promotion found that half of Americans have used a vibrator. And a common opinion among those in both the retail and novelty industries is that, like lingerie in the 70s, sex toys are on the verge of going fully mainstream.

So if you are thinking about a very personal gift for that special someone in your life, what’s a tasteful, discrete choice? Here’s what sophisticated consenting adults will be buying this holiday season.

—By Chris Morris, special to CNBC
Posted 28 Nov. 2014